Welcome to CROSSCO

At CROSSCO, we build products with personality, purpose, and a story behind them. From Arm & A Leg Barbecue to Awesome Possum Sauce and everything still to come, this is a disabled-owned small business built on resilience, loyalty, grit, and the belief that life is movement.

We’re not trying to be the biggest company in the world. We’re trying to be one worth remembering.

Everything here comes from real life, real experience, and the simple belief that when life takes pieces away, you can still build something meaningful with what remains.

Built From This.
Life Is Movement.

CrossCo was not born in a boardroom. It was built from hardship, survival, loyalty, and the belief that even after life tears pieces away from you, you can still build something meaningful.
 

Founder Brian Crossett has spent a lifetime adapting, rebuilding, and moving forward. The son of a World War II Marine Raider, he grew up around toughness, discipline, and the understanding that you keep moving no matter what life throws at you. Over the years he survived catastrophic injuries, major medical setbacks, loss, rehabilitation, and the challenge of rebuilding his life physically and emotionally more than once.
 

But CrossCo was never created around pity. It was created around resilience.
 

The company began not with products, but with a philosophy: Built From This. A belief that scars, struggle, loyalty, and perseverance can become the foundation for something authentic. From premium barbecue rubs to future dog nutrition products, every idea inside CrossCo is tied to real life, real stories, and real relationships.
 

At the center of that story is Ollie — a specially selected Newfoundland service dog and future lifelong partner. Ollie represents companionship, trust, movement, adventure, and the next chapter of life. Together, Brian and Ollie plan to travel Montana and beyond, documenting life, recovery, loyalty, and the simple joy of continuing forward.
 

CrossCo is not a corporation pretending to have a story. It is a story that became a company.
 

Built from hardship. Built from loyalty. Built from scars. Built from hope. 

Built From This.
 

MADE IN A HOME KITCHEN THAT IS NOT SUBJECT TO RETAIL FOOD  ESTABLISHMENT REGULATIONS OR INSPECTIONS.

CROSSCO - Life Is Movement